Webinar Series: IAT Insurance Group

This artifact, which is developed and executed in collaboration with my marketing team at IAT Insurance Group, consists of a webinar series that is branded ‘What’s Brewing’. ‘What’s Brewing’ is a bi-monthly on-demand webinar series that features different business unit leaders and promotes IAT’s diverse product lines. Our main goal with the webinar series was to educate our current and potential partners about IAT’s products and solutions while promoting cross-selling between divisions.

The pre-webinar elements included staging the set, partnering with a video vendor to pre-record the webinar, creating the webinar utilizing Zoom, developing a logo and mark, creating a landing page for registration, and developing promotional materials such as email and social media campaigns. Our team was also responsible for executing the live on-demand webinar through Zoom and post-webinar elements that included an attendee survey and enrollment in follow-up drip marketing campaigns.