Marketing Campaign Report: Carolina Ale House

This item consists of a marketing campaign report that I developed for a client while employed by a local digital agency. I developed a digital strategy for all Caroline Ale House locations that helped to achieve the goals of driving traffic to their website and increasing foot traffic to the local restaurants. The digital strategy included paid media campaigns such as targeted display advertising and Google AdWords.

In the report, I provide insights and recommendations for optimizing the campaign based on the client’s goals. The intended audience for this artifact was the Carolina Ale House marketing team. This report proves my ability to develop a digital strategy utilizing IMC and report on the findings, providing insights, and recommending future optimizations.